SEO services pricing in Singapore is a key issue to consider before selecting an SEO company.
There are many top seo companies, but not all seo packages are the same.
This article will help you to make an informed decision about which Singapore seo agency to go with.
How Much Do SEO Companies in Singapore Charge?
Most seo companies charge between SGD500 to SGD1500 per month for their SEO pricing in singapore. On the high end, experienced seo consultant can charge as high as SGD3000 per month.
Freelancers tend to charge less, with basic seo package as low as SGD300 per month.
In general, expert SEO consultants provide excellent seo strategy for their clients and the cost reflects this. Hence, if you can pay a high price, you should expect consistency of quality work, great communication and awesome content curation.
What are The Factors that an SEO Agency Considers When Pricing Their Services?
As a business owner, you may have started to notice that the price of SEO services in Singapore is going up.
This can be frustrating because it doesn't seem like there are any new changes in the industry. But if you take a closer look at factors influencing the cost of professional SEO services, you will see that these changes actually make sense. After all, Google search engine algorithms often changes how it does things.
We will discuss some of those factors and how they affect your bottom line.
The industry in which your company operates has a huge impact on seo cost. For example, a business that operates in the real estate industry has to rank for competitive keywords. SEO specialist has to work harder to rank first page of the search engine results pages. Thus, you can expect a higher charges for business in highly competitive industries. Finance and technology are examples of this trend.
services / products Count
The number of your services/products you have, affect how much you will pay for seo. Just to rank one service on first page of Google SERP, you need a handful of keywords. So if you want to cover for all services/products, you'll need a lot more keywords for better organic search results.
number of keywords targeted
Your businesses will see an increase in cost when you want to target many different keywords in the SEO campaign. This requires more time and effort from a Singapore SEO agency.
Global or Local reach
The target market of your business also affects the cost. If you need to market within Singapore, you'll need local SEO. A global reach usually needs more SEO work, so the cost of SEO activities is much higher.
The quality of the content creation also affects the cost of seo. In order to create high-quality content, seo agencies requires more time and work harder to produce higher quality content with less errors. Of course, mediocre or low quality content takes lesser time and can't reach first page of google search results.
Expertise level needed for your site
If you need advanced optimization techniques to achieve better seo results, then it is a good idea to pay more for these digital marketing services. If you only need basic services like on page seo, keyword research or internal link building, then you should not have to pay as much.
Your website size
If your site is large and complex with many web pages, then SEO campaigns will take longer time to complete and rank first page. This means higher costs in the long run. If on the other hand, your website has less pages that can be optimized, then it takes less time and most SEO agencies can charge less.
What Do SEO Services Typically Include?
SEO services can be confusing.
There are so many SEO agencies that offer them and it's hard to know which one is best for you.
So we decided to put together a quick summary about what best SEO services typically include.
You should avoid seo firms that promises you first page ranking in a short amount of time, and low attractive seo price. These black hat seo techniques might work in the short term but will get your website penalized by Google in the long run.
Also, you should avoid seo firms that create private blog networks (PBNs) as part of their link building strategy. These are frowned upon by Google and can get your website penalized.
Focus on finding an seo firm that uses white hat techniques and has a solid track record of getting their clients results. These digital marketing agencies might charge a higher monthly fee but it will be worth it in the long run.
Types of SEO Pricing Model
The types of pricing model are per-hour, unlimited package, monthly package, and custom package.
A per-hour SEO services model can be very effective for short term digital marketing campaign or ongoing projects. You only pay seo specialist the hours or the seo activities that you need. For example, you need help to do the entire link building.
An unlimited monthly seo contract might be a better deal because it gives your company access to all of the SEO services offered by a Singapore seo agency. If you want to buy a monthly SEO packages in Singapore, you need to commit for at least 6 months.
A custom seo pricing may work best for some companies because they only want certain services and not all of it. You will likely have to pay more for the custom seo package. It may not work well enough to boost your website's ranking.
Either way, you should make sure that your SEO agency has the resources to be able to deliver on their promises. You need to do research before you choose a professional seo agency or pricing model for your business.
Do you REALLY need to do Search Engine Optimisation (SEO)?
It depends on your business.
You need more than just a good marketing plan to succeed today. You also have to understand more about your customers and business model first, which means that SEO might not work well with yours. Let's start with the negative aspects first.
When SEO is not suitable...
After understanding the different reasons why SEO is not for everyone, it's time to find out which situation best suits your needs.
When SEO is suitable...
Is it worth it to hire an SEO company to help promote your small business?
Small businesses has tight cashflow and hiring an seo firm may not be in their budget. They need result and they need it fast to survive.
The truth is, SEO is a long-term strategy that delivers result over time. It's a marathon, not a sprint. You might not see ROI for 3-6 months, or even longer for certain industries.
On the other hand, paid ads offer instant result. But you will stop seeing results as soon as you stop paying for the ads and social media marketing.
Good digital marketing strategies use a mix of both paid and organic traffic. Start with paid ads to get immediate results, then focus on SEO to build long-term momentum. Stop your paid ads when your organic traffic starts to overtake your paid traffic.
The cost of an SEO campaign varies depending on the size of your business, your industry, your location, and other factors.
How much should you spend on SEO services?
For a start, you may probably estimate your seo expenditures using your marketing budget. Let's assume you have a monthly budget of $1000 for SEO.
Try it for at least 6 months and check out the return on investment.
If you spend $1 and get back $3, then budgeting doesn't make sense. Why? It is worth spending as much as you can afford on SEO. You should spend as much as you can in SEO to get the maximum return.
However, if you spend six months on SEO and don't make any money, look at the website analytics first. You shouldn't give up straight away. Perhaps it was due to a poor keyword choice, conversion, or offer problem.
Did I Miss Out Anything?
SEO is a powerful tool that can be used to drive traffic and sales for your business. Though SEO is important, it's not for everyone.
In fact, when you have a business that does well without online presence, it makes sense to focus on other marketing channels. Paid advertising will always be around and can boost your sales quickly - so use this as an alternative instead of SEO services if possible.
If you're in a competitive market, with high cost per click, high profit margin and have the funds to invest on digital marketing - consider SEO.
Search engines will bring more traffic to your business or website than paid advertisement. It's cheaper, gives valuable leads/sales with compounding effect overtime. And, it's definitely better to put your marketing budget into something that has a higher return on investment.
What's your experience with seo company in Singapore so far? Do you have good organic search results? Let me know if you have any questions.